December 11, 2008...11:25 AM

Pink Slipped ElleGirls Make Their Own Luck Online

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untitled-121Anne Ichikawa and Melissa Walker, former editors at the now defunct ElleGirl print magazine, have started I Heart Daily, a website and e-newsletter for teenaged girls. Folio describes it as “modeled loosely after the older-skewing Daily Candy.”

Hawking fashion and beauty products to girls online is a potentially lucrative genre. Daily Candy recently sold to Comcast for $125 million.


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